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4 results
PlaybookStarting a Business
Start Your First Small Business
A phased roadmap from a vague idea to a small, real launch, with real research and a real test at every stage.
12 min read
ChecklistStarting a Business
Before Launching a Business Idea
What to have tested before committing real money.
2 min read
GuideStarting a Business
How to Test a Business Idea Before You Spend Real Money
You already believe in the idea. The harder, more useful question is whether anyone else cares enough to pay for it.
8 min read
GuideStarting a Business
How to Start a Small Business When You Only Have an Idea
A notebook full of ideas is not a plan. Here is how to turn one of them into a small, real test by next Monday.
8 min read