Before Launching a Business Idea

Before Launching a Business Idea

• The problem is written down in one sentence, without naming your solution.
• You have talked to five to ten real potential buyers about their current situation.
• A specific, priced offer exists, not just a general idea.
• At least a few people outside your close circle have taken a real action: paid, prepaid, or given a firm commitment.
• You have set a test budget you are comfortable losing.