The smallest quantity a supplier will produce or sell in a single order.
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ProdLinc Editorial
ProdLinc Team
Published Jan 12, 2026
2 min read
Quick answer
MOQ (minimum order quantity) is the smallest amount of product a supplier is willing to produce or sell in one order. It varies by supplier and product, and is often negotiable, especially for a first order.
Suppliers set an MOQ to make production worthwhile on their end, since very small runs can cost more per unit to produce than the supplier can reasonably charge for.
A high MOQ does not always mean a supplier is a bad fit. It is worth asking directly whether the number is flexible, particularly if you are open to fewer color or packaging options for a first order.
What Is MOQ (Minimum Order Quantity)? | ProdLinc Resources
